Find more profit through your pricing
" Their view on the importance of leveraging the right price and how to go about achieving this is quite unique. I cannot recommend Cliff to enough people! "
Nadio Granata MD of LunchNet, Chartered Marketer
" Great day yesterday, thanks for inspiring and educating us. Excellent rapport set up which is so important for these types of sessions. "
Jeff Monks - Academy for Chief Executives
" Workshop was great. Brilliant timing for my business and a perfect reminder. I have already planned a "pricing day"! "
CEO Medical Supplies Company (name withheld for obvious commercial reasons)
" I have no hesitation in fully recommending Burgin Associates' services. They have a unique approach to getting under the surface of how your business works. I came away with a wide range of ideas on how we could take our business to another level. "
SALES DIRECTOR National Marketing Services Provider (name withheld for obvious commercial reasons)
Every business at one time or another has doubts about its approach to pricing. 'Could we charge more and improve our profitability? Would a drop in price bring in lots more business?'
Burgin Associates is a uniquely focussed consultancy specialising in pricing strategy and tactics. We can help you find the answers.
- Is your price position giving you the optimum profit from your activity?
- Is your price position coming under attack from aggressive competitors or buyers seeking to turn what you do into a commodity?
- Are there products in your portfolio that you could charge more for because they are fundamentally price insensitive?
- Can your salespeople tell accurately which markets, which products and even which individual buyers are going to be price sensitive - before they make a quotation?
- Would your salespeople find it easier to tell you that the market is price sensitive than to tell their customers that they are to have a price increase?
- Do you want to enter a new market or launch a new product but are not sure where to position your price?
- Do you have some intellectual property that you would like to licence but have no idea how to value it?
- Do all the people in your organisation who have freedom to discount, use it as wisely as you would like?
- Might a fundamentally different way of pricing give you a competitive edge?
We are experts in driving profitability through this often overlooked aspect of the marketing mix. We will help you ensure that your pricing strategy is configured to dovetail with all your other corporate objectives and your people do not let your margin slip through their fingers.
